A+ Label in MAX: What It Is, How to Get It, and Create a Channel

The A+ label in MAX means that a channel has completed the official Roskomnadzor registration process used for large social-media pages. In MAX, A+ is tied to channels around the 10,000-subscriber threshold and confirms the channel's registration status — not the quality of its content or a guaranteed ranking boost inside the messenger.

There are two different ways A+ matters. If you already run a MAX channel with the required audience, register that channel through Gosuslugi and the official A+ bot @channel_verification_bot. If you already have an A+ channel or community on VK, Odnoklassniki, Dzen, or Telegram, use @channel_bot to create a separate public MAX channel connected to that registered resource.

What Does the A+ Label Mean in MAX?

A+ is not a normal account-verification badge and it is not a paid premium status.

It indicates that the channel has been included in the official Roskomnadzor registry mechanism for large social-media pages.

Russian law uses the threshold wording more than 10,000 users. Current MAX Help, meanwhile, says the A+ bot displays channels owned by the user with an audience from 10,000 subscribers.

Because of that wording difference, do not build legal advice around the edge case of exactly 10,000. If the channel is precisely at the boundary, use the current Gosuslugi form, MAX bot, and Roskomnadzor guidance.

Is A+ Verification or Roskomnadzor Registration?

In practice, A+ is primarily a registration marker.

A normal platform verification badge can indicate authenticity or prominence. A+ is tied to a different process:

channel reaches the relevant audience threshold → owner submits identifying information → Roskomnadzor reviews it → the page enters the registry → MAX displays A+.

So A+ reflects the channel's registration status in this regulatory system.

Is A+ Optional?

For a page that falls under the legal registration requirements for large social pages, the issue is not merely whether the creator wants a visual badge.

Federal Law No. 149-FZ contains specific rules for social pages with audiences above the relevant threshold, and the government defines the registry process.

The practical approach for a channel owner is:

• · Check whether the specific page is covered;
• · Do not postpone registration once the requirement applies;
• · Use Gosuslugi and official platform tools;
• · Do not treat A+ as a purely optional marketing badge when the page is already subject to the registration regime.

What Does A+ Give a MAX Channel?

A+ has several practical functions.

It Identifies a Registered Channel

Users and advertisers can see the special mark associated with registry status.

It Can Increase Advertiser Confidence

When MAX launched A+ for its channels, VK specifically said the mark can improve advertiser trust.

It Supports Donation Scenarios

VK also announced that A+ creators can collect donations in MAX. The current UI and eligibility should still be checked because product features can change.

It Lets You Create a MAX Channel From an External A+ Resource

If you have an A+ resource on Telegram, VK, Odnoklassniki, or Dzen, MAX provides a route to create a related public channel and preserve recognizable branding and username identity.

That last use case is especially important for creators who already built an audience elsewhere.

What A+ Does NOT Guarantee

A+ does not automatically mean:

• · First place in MAX search;
• · Guaranteed recommendation placement;
• · More views on every post;
• · Free promotion;
• · Lower cost per subscriber;
• · Protection from platform moderation;
• · Automatic audience migration.

MAX does not publish a rule such as:

A+ = a ranking multiplier.

For search visibility, use how to appear in MAX search.

The Two A+ Workflows in MAX

Your Situation	Correct Flow
Existing MAX channel with the required audience	Get A+ via @channel_verification_bot
A+ VK community	Create MAX channel via @channel_bot
A+ Odnoklassniki group	Create MAX channel via @channel_bot
A+ Dzen channel	Create MAX channel via @channel_bot
Registered A+ Telegram channel	Create MAX channel via @channel_bot and verify ownership with a hashtag
No A+ resource	Use another public-channel creation method or first meet the registration conditions

If you simply need a public channel without A+, use the other workflows described in how to create a MAX channel.

How to Get A+ for an Existing MAX Channel

Use the official bot:

@channel_verification_bot

Its MAX name is A+ Label / Метка A+.

Step 1. Open the A+ Bot

Start @channel_verification_bot.

Step 2. Select the Channel

The bot displays eligible channels:

• · Owned by you;
• · Meeting the current audience threshold used by MAX.

Only the channel owner can file the request. An ordinary administrator cannot do it on behalf of the owner.

Step 3. Complete the Gosuslugi Form

The bot directs you to the social-page registration form.

After submitting it, save the application number.

Step 4. Send the Application Number to MAX

Return to @channel_verification_bot and send the number.

Step 5. Provide Owner Details

Current MAX Help asks for:

• · First name;
• · Last name;
• · Phone number;
• · Email.

The phone number and email should match the information in the registration application.

Step 6. Review the Details

Use Edit if anything is wrong.

If everything is correct, continue and submit the request.

Step 7. Wait for Review

MAX says the A+ mark is assigned within several days after the registration process is completed successfully.

How Long Does A+ Take?

Do not expect an instant badge.

The process involves Roskomnadzor review, so the mark can take several days.

If it does not appear:

• · Recheck the application data;
• · Check the phone number;
• · Check the email;
• · Confirm you selected the correct channel;
• · Check the registry status.

MAX Help says that when submitted data contained an error, it can be sent again after 10 days from the previous submission.

If the information is correct but the channel still is not registered, MAX directs users to Roskomnadzor.

What if You Have Several Large MAX Channels?

Each channel is a separate resource.

For another eligible channel:

1. Open @channel_verification_bot.
2. Choose Submit a new request.
3. Select the next channel.
4. Complete its registration separately.

A+ on one channel does not automatically cover the rest of a network.

Are Subscribers From Different Channels Added Together?

No.

MAX explicitly says subscriber counts across different communities or profiles are not combined.

Example:

Channel A — 6,000 subscribers
Channel B — 7,000 subscribers

That does not become one 13,000-subscriber page.

Each page is evaluated separately.

How to Create a MAX Channel From an A+ Resource on Another Platform

MAX supports A+ identity transfer from:

• · VK;
• · Odnoklassniki;
• · Dzen;
• · Telegram.

The key benefit is creating a public MAX channel connected to an already registered resource.

Use:

@channel_bot

The official MAX bot is called Channels in MAX.

You can also start on MAX for Partners:

Channels → Create → Create a channel with a username from another messenger or social network

The platform then moves you into the relevant MAX bot flow.

The Phone Number Must Match

This is one of the most important requirements.

The phone number on the MAX profile must match the number used when the source resource was registered with Roskomnadzor.

If the Roskomnadzor record is tied to one number and you open @channel_bot from another MAX account, verification can fail.

Check this before you begin.

How to Create an A+ MAX Channel From Telegram

Telegram uses a dedicated ownership-verification flow.

What You Need

• · A Telegram channel registered with Roskomnadzor;
• · A+ / registry status;
• · A public Telegram channel;
• · The Roskomnadzor registration record link;
• · A MAX profile with the matching phone number;
• · Permission to edit the Telegram channel description.

Step 1. Open @channel_bot

Choose Create channel.

Step 2. Select Telegram

The bot switches to the Telegram workflow.

Step 3. Send the Registry Link

Current MAX developer documentation accepts the supported Roskomnadzor / Gosuslugi registry-link format.

Step 4. Receive a Unique Hashtag

MAX gives you a temporary unique hashtag.

Step 5. Add the Hashtag to the Telegram Description

The Telegram channel must be public so MAX can check the description.

Do not alter the hashtag.

Step 6. Tap Verify in MAX

The bot checks the source channel.

After successful verification, the hashtag can be removed.

Step 7. Create the MAX Channel

Tap Create channel.

For Telegram, MAX builds the target username from the part after:

t.me/

If the source URL is:

t.me/example

the MAX identity is based on example.

Does the Telegram Channel Name Carry Over?

The A+ flow is designed to preserve the familiar identity of the source resource — including its name and username.

That is one of the main differences from creating a completely new public channel through Digital ID.

After creation, still verify:

• · Name;
• · Avatar;
• · Description;
• · Public URL;
• · Brand consistency.

For packaging, see how to design a MAX channel.

How to Create an A+ MAX Channel From VK, Odnoklassniki, or Dzen

The flow is similar for these platforms.

Step 1. Start @channel_bot

Choose Create channel and select the source platform.

Step 2. Share the Phone Number

MAX uses it to match the owner to the Roskomnadzor registration.

Step 3. Send the Source Resource Link

Use the appropriate link:

• · VK — community link;
• · Odnoklassniki — group link;
• · Dzen — channel link.

Step 4. Send the Roskomnadzor Registration Link

Current MAX developer documentation accepts supported registry-record URLs.

Step 5. Wait for Verification

The bot reviews the ownership/registration information.

Step 6. Create the Channel

After approval, create the MAX channel.

The username is derived from the source resource. For VK, MAX uses the part after vk.com/; for Dzen, the public channel identifier; for Odnoklassniki, MAX uses its documented group-ID-based format.

Can You Get A+ on Telegram First and Then Create MAX?

Yes.

This is a directly supported MAX workflow.

The sequence is:

Telegram channel → Roskomnadzor registration → A+ → @channel_bot → ownership verification → MAX channel.

You do not have to grow a brand-new empty MAX channel to the threshold first when you already own an eligible registered Telegram resource.

Can You Use A+ Resources From Multiple Platforms?

Yes, but each resource is processed separately.

If you own:

• an A+ Telegram channel;
• an A+ VK community;
• an A+ Dzen channel;

each can be used for a separate MAX channel creation flow.

MAX says the number of A+ MAX channels in this workflow corresponds to the number of eligible A+ resources you own on supported platforms.

How Many A+ Channels Can You Create in MAX?

The correct wording is:

as many as you have eligible A+ resources on VK, Odnoklassniki, Dzen, or Telegram.

This is different from other public-channel creation methods.

Method	Current Limit Logic
External A+ resource	One MAX A+ channel per eligible A+ resource
Digital ID	Subject to the general public-channel limit for that flow
Verified business profile	Up to 10 for legal entity / sole proprietor, 1 for self-employed

Do not combine these limits into one rule.

An A+ channel can coexist with business-profile channels, but when you create new regular channel_{username} channels, MAX counts the public channels you already own.

Do You Need Digital ID for an A+ Channel?

Digital ID is not the main prerequisite for creating a MAX channel from an already registered external A+ resource.

That path uses Roskomnadzor registration plus @channel_bot.

Digital ID belongs to another workflow: standard public-channel creation directly inside MAX.

See Digital ID in MAX for that route.

Do You Need a MAX Business Profile for A+?

Not necessarily.

A+ is a separate public-channel creation route based on an eligible registered resource.

MAX for Partners can be used as a convenient entry point, but the decisive condition is the A+ source resource and owner verification.

For the business-specific route, see MAX for Business.

A+ or Digital ID: Which Should You Use?

If you simply want a new public MAX channel and already have Digital ID, you do not need to wait for A+.

If you already own a strong registered Telegram / VK / OK / Dzen resource and preserving the brand identity and username matters, the A+ route is more appropriate.

Situation	Best Route
New public channel from scratch	Digital ID
Existing A+ Telegram resource	A+
Existing A+ VK / OK / Dzen resource	A+
Company wants business channels	Verified business profile
Existing MAX channel reaches the regulatory threshold	Get A+ for that MAX channel

A+ vs MAX Business Channel

They solve different problems.

A+

A+ is tied to Roskomnadzor registration of a specific channel or social page.

Business Profile

A MAX business profile verifies a legal entity, sole proprietor, or self-employed profile on MAX for Partners and unlocks business tools.

One does not fully replace the other.

A company can have a verified business profile and also own A+ channels.

Can You Change the Name or Username of an A+ Channel?

The A+ route is valuable because it connects the MAX channel to the registered identity of the source resource.

Do not treat it as a way to claim a recognizable username and then completely detach the MAX channel from the original identity.

Normal channel profile settings remain available, but identity changes should be handled with current MAX rules and Roskomnadzor data in mind.

If the brand changes materially, check whether the registry information also needs updating.

Do You Need to Keep the Telegram Hashtag Forever?

No.

The unique hashtag is used only to prove control over the Telegram channel.

After successful verification and channel creation, MAX says it can be removed from the Telegram description.

Do not remove it before the bot confirms verification.

Why Must the Telegram Channel Be Public?

MAX needs to inspect the channel description and see the temporary verification hashtag.

A private Telegram channel cannot be checked in the same public way.

That is why the current MAX flow requires a public Telegram source channel for this verification step.

What if the A+ Channel Creation Request Is Rejected?

MAX recommends checking three core items.

1. Phone Number

The MAX profile must use the number associated with the Roskomnadzor registration.

2. Source A+ Resource Link

Make sure you submitted the exact registered page.

3. Roskomnadzor Registration Link

Check that the link belongs to the correct resource and is valid.

For Telegram, also verify:

• · The channel is public;
• · The hashtag is copied exactly;
• · It remains in the description during verification;
• · You are checking the correct source channel.

Why Does the A+ Bot Not Show My MAX Channel?

For an existing MAX channel, @channel_verification_bot only displays channels that match the current eligibility logic and are owned by the user.

Check:

• · You are the owner, not only an administrator;
• · The channel has reached the required audience threshold;
• · You opened the correct official bot;
• · MAX is updated.

If all conditions are met but the channel still does not appear, use official MAX support.

Why Has the A+ Label Not Appeared Yet?

Possible reasons include:

• · Roskomnadzor review is still in progress;
• · The application number was entered incorrectly;
• · Phone number mismatch;
• · Email mismatch;
• · Owner details do not match;
• · The page has not yet been included in the registry.

MAX says the process takes several days rather than appearing instantly.

When data was incorrect, current Help says resubmission is available after 10 days. If the submitted data is correct, the registration status should be clarified with Roskomnadzor.

Can a Channel Administrator Submit the A+ Request?

Not for an existing MAX channel.

Current MAX Help says the request can be filed only by the channel owner.

This matters for teams where an SMM manager is an administrator but ownership belongs to someone else.

What if the Owner's Phone Number Changed?

This is sensitive because the A+ workflow matches MAX profile data to the Roskomnadzor registration.

Do not simply submit a request from an unrelated new number.

First update the relevant registration information where required, then restart the MAX process.

If it is unclear which phone number is currently associated with the registry record, use official support / regulator channels.

Do You Need Separate Registration for the Same Brand on Different Platforms?

Yes, when each page separately falls under the registration requirement.

One brand name does not combine Telegram, VK, and MAX into one page.

Example:

Telegram — 25,000
VK — 18,000
MAX — 12,000

These are separate resources.

A+ on Telegram does not automatically add A+ to an independently existing MAX channel. Instead, the Telegram A+ resource can be used in MAX's dedicated linked-channel creation flow.

Can You Combine Audience Across Platforms?

No.

MAX explicitly says subscribers from different communities and profiles are not added together.

Example:

VK — 8,000
Telegram — 7,000

That does not create one 15,000-user A+ page.

Each resource is evaluated individually.

Does A+ Improve MAX Search Ranking?

MAX does not officially confirm such a ranking factor.

A+ can help users recognize a registered channel, and preserving the source username can make a known brand easier to find.

But that is not the same as a documented algorithmic boost.

For search visibility, focus on:

• · Clear channel name;
• · Relevant description;
• · Public channel type;
• · Recognizable username;
• · Useful content;
• · Real audience;
• · External mentions.

See how to appear in MAX search.

Does A+ Improve MAX Recommendations?

MAX does not publish a rule that A+ channels receive automatic recommendation priority.

Do not present correlation as a confirmed platform factor.

If a channel grows after A+, other causes may include brand awareness, promotion, audience growth, or better content.

Can You Advertise an A+ MAX Channel?

Yes, A+ itself does not prevent channel promotion.

Advertising still needs to comply with the ad platform, MAX rules, and applicable law.

For acquisition options, see advertising on MAX.

Should You Artificially Push a Channel to 10,000 Just for A+?

No.

A+ exists as part of the registration framework for large social pages, not as a decorative badge to obtain at any cost.

Artificially inflating a counter does not create a healthy audience and can damage analytics, advertising economics, and trust.

If the goal is channel growth, focus on real audience acquisition and retention.

How to Prepare a MAX Channel for A+

Before submitting:

• · Confirm you are the channel owner;
• · Check the audience threshold;
• · Make sure the channel name is current;
• · Verify owner contact details;
• · Check the phone number;
• · Make sure the email is accessible;
• · Confirm the channel link;
• · Confirm access to Gosuslugi.

For an external A+ resource, also prepare the registry-record link.

Telegram A+ Channel Checklist

1. Telegram channel is public.
2. The resource is registered / has A+.
3. You control the channel.
4. MAX uses the matching phone number.
5. You have the Roskomnadzor record link.
6. You can edit the Telegram channel description.
7. You opened official @channel_bot.
8. The unique hashtag is copied exactly.
9. The hashtag stays until successful verification.
10. After MAX creation, verify name, username, avatar, and description.

What to Do After the A+ MAX Channel Is Created

A correct username and badge do not replace channel launch work.

After creation:

1. Add an avatar.
2. Write a clear description.
3. Publish initial posts.
4. Tell the source-platform audience about MAX.
5. Add MAX links to your website and profiles.
6. Set up analytics.
7. Configure reactions and comments.
8. Start promotion if needed.

For the broader strategy, use how to promote a MAX channel.

What Should You Publish First?

Do not launch an empty channel with only “We are now on MAX”.

Prepare several posts:

• · Who you are;
• · What the channel will cover;
• · One useful evergreen post;
• · One current update;
• · Navigation / links;
• · A post explaining why people should subscribe.

For content formats, see what to post on MAX.

What Is Confirmed — and What Is Not

Claim	Status
A+ indicates Roskomnadzor registry status	Confirmed by MAX
MAX has official @channel_verification_bot	Confirmed by MAX
Only the owner can request A+ for an existing MAX channel	Confirmed by MAX
Current MAX Help displays eligible owned channels from 10,000 subscribers	Confirmed by MAX
The request uses the Gosuslugi registration form	Confirmed by MAX
The mark normally appears after review within several days	Confirmed by MAX
Incorrect data can be resubmitted after 10 days	Confirmed by MAX
A+ Telegram / VK / OK / Dzen resources can be used to create MAX channels	Confirmed by MAX
The MAX phone number must match the registration data	Confirmed by MAX
Telegram ownership uses a temporary unique hashtag	Confirmed by MAX
The Telegram source channel must be public for that check	Confirmed by MAX
You can create A+ MAX channels according to the number of eligible A+ resources	Confirmed by MAX
Subscribers from separate resources are added together	No
A+ guarantees first place in MAX search	Not confirmed
A+ guarantees recommendation placement	Not confirmed
A+ automatically raises post reach	Not confirmed
A+ and Digital ID are the same thing	No
A+ and MAX business verification are the same thing	No

The Main Point

A+ in MAX is not a premium badge. It is a marker connected to Roskomnadzor registration for large social-media pages.

There are two workflows:

Existing MAX channel reaches the relevant audience
→ Gosuslugi → @channel_verification_bot → owner details → review → A+.

You already have A+ on Telegram / VK / OK / Dzen
→ @channel_bot → source-resource verification → review → related public MAX channel.

Pay particular attention to the phone number: MAX requires the profile number to match the number used in the registration data for the source resource.

A+ is useful for registered-channel identity and for carrying recognizable branding into MAX, but it is not a confirmed internal search-ranking factor.

If you simply need a normal public channel without A+, use how to create a MAX channel and Digital ID in MAX.

Frequently Asked Questions

What is the A+ label in MAX?

It is a special mark associated with a channel's inclusion in the Roskomnadzor registry framework for large social-media pages. It confirms registration status, not guaranteed reach or recommendations.

How do I get A+ for a MAX channel?

Open official @channel_verification_bot, select an eligible channel you own, complete the Gosuslugi form, send the application number and owner details, review the information, and submit it for registration.

How many subscribers are needed for A+ in MAX?

Current MAX Help says the bot displays owned channels from 10,000 subscribers. Russian law uses wording referring to more than 10,000 users. For the exact boundary case, use current Roskomnadzor and Gosuslugi guidance.

Can a MAX channel administrator request A+?

No. Current MAX Help says only the channel owner can submit the A+ request for an existing MAX channel.

How long does A+ take in MAX?

MAX says the mark appears within several days after successful review. If submitted information was incorrect, current Help allows another submission after 10 days.

Can I create a MAX channel from an A+ Telegram channel?

Yes. Use @channel_bot, send the Telegram channel's Roskomnadzor registration link, add the temporary unique hashtag to the public Telegram channel description, tap Verify, and create the MAX channel after successful confirmation.

Do I need to keep the Telegram verification hashtag?

No. It is used to prove ownership. MAX says it can be removed after successful verification.

Can I keep my Telegram username in MAX?

The A+ route is designed to preserve recognizable identity. For Telegram, MAX derives the channel username from the part after t.me/.

Can I create a MAX channel from an A+ VK community?

Yes. Select VK in @channel_bot, share the matching phone number, provide the registered community link and Roskomnadzor record link, then wait for verification.

How many A+ MAX channels can I create?

The number corresponds to the eligible A+ resources you own on supported platforms. Each source resource uses a separate creation process.

Are Telegram and VK subscribers combined for A+?

No. Each page's audience is evaluated separately.

Do I need Digital ID for an A+ MAX channel?

The external A+ route uses @channel_bot and source-resource registration. Digital ID belongs to the standard direct public-channel creation workflow.

Does A+ improve MAX search rankings?

MAX does not publish evidence that A+ is a direct ranking factor. It can improve recognizability and identity trust, but it does not guarantee search or recommendation placement.

Why was my A+ channel creation request rejected?

Check the MAX phone number, source A+ resource link, and Roskomnadzor registration link. For Telegram, also confirm that the channel is public and the exact temporary hashtag is present during verification.